Our technology portfolio
Business boosting tech for ambitious brands
Our technology portfolio is a product suite with one common trait: every product is built to grow businesses.
01 — Affiliate Management Software
Powering partner networks
Our Affiliate Management Platform gives operators one system of record for partner onboarding, tracking, content distribution, commission management and performance optimisation. Affiliates get the self-service tools they need to move faster, without sacrificing governance or brand control.
Core features
For operators
- Manage applications, approvals, agreements, tiers, territories and account ownership.
- Track links, referral codes, clicks and conversions across configurable attribution rules.
- Compare performance by affiliate, campaign, market, product and creative.
- Run fixed, percentage, revenue-share, CPA and hybrid commission models.
- Validate statements, manage thresholds, export payments and retain a complete audit history.
- Control approved assets, usage rights, localisation, versioning and expiry.
- Detect suspicious clicks, duplicate conversions and activity in restricted markets.
For affiliates
- View clicks, conversions, commission status and payout history.
- Create tracking links, referral codes and sub-IDs.
- Find and download current, brand-approved assets.
- Generate unique creative variants within operator-defined brand guardrails with AI.
- Receive performance-led recommendations on campaigns, assets and placements.
| Partner | Tier | Conv. | Status |
|---|---|---|---|
| Northwind Media | Gold | 1,904 | Active |
| Aster Partners | Gold | 1,120 | Active |
| Kite & Co. | Silver | 604 | Review |
| Vantage Group | Bronze | 221 | Pending |
Built for integration and control
Multi-tenant SaaS architecture. Event-driven tracking. REST and GraphQL APIs. Signed webhooks. JavaScript and server SDKs. CRM and payment connectors. SSO, MFA, role-based permissions, encryption, monitoring and configurable data residency.
Brand-safe AI creative
Locked brand kits, approved prompts, template constraints and moderation help affiliates create useful variants without turning brand consistency into a manual bottleneck. Operators retain review and publishing control.
02 — Intelligent CRM
Progressing every opportunity
Our Intelligent CRM creates a complete view of every lead and customer. It combines disciplined pipeline execution with AI-assisted prioritisation and adaptive journeys, helping teams respond faster, follow up consistently and convert more demand.
Unified workspace
- Capture leads from forms, APIs, imports, inboxes and affiliate channels.
- Merge contact, company, account, interaction and transaction history.
- Configure stages, probability, value, ownership, next actions and lost reasons.
- Coordinate tasks, meetings, notes, files, reminders and shared queues.
- Build dynamic segments from profile, behaviour, recency, value and lifecycle data.
- Automate journeys across email, SMS, push and team tasks.
- Measure pipeline coverage, stage velocity, cohorts, source quality and revenue.
AI that assists
- Enrich and clean records with source provenance.
- Rank fit, propensity, urgency, churn and next-best-product with visible score factors.
- Summarise histories, draft compliant messages and prepare call briefs.
- Recommend timing, channel, content and journey changes.
- Flag missing data, unusual behaviour, stalled deals and forecast risk.
03 — Unified Analytics
Connected data that fuels decisions
Unified Marketing Analytics creates a decision layer across affiliate activity, CRM engagement and commercial outcomes. It replaces fragmented reporting with role-based views of what happened, why it happened and what to do next.
One view from acquisition to revenue
- Track revenue, pipeline, acquisition, conversion, retention and ROI against targets and prior periods.
- Connect affiliate, campaign, creative, journey and direct-touch activity through configurable attribution.
- Measure funnel drop-off, journey paths, segments and time to conversion.
- Assess affiliate quality, incrementality, creative performance and commission efficiency.
- Understand stage velocity, rep activity, nurture impact and win/loss drivers.
- Explore cohorts, customer value, churn, affinity and lifecycle movement.
Advanced insights with AI
- Ask questions in plain language and receive visual answers with definitions and lineage.
- Detect anomalies and rank the channels, partners or funnel stages driving them.
- Forecast revenue, pipeline conversion, customer value and campaign outcomes.
- Prioritise budget shifts, partner interventions and journey changes by expected impact.
- Activate an insight by creating CRM audiences, tasks or journey triggers.
Our global reach
We develop the core technology, but our distribution partners bring it to market around the world. This model combines central product ownership and continuous innovation with the local knowledge, relationships and service customers need.
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